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 Florida Office

5410 Pioneer Park Blvd

Suite E

Tampa, FL 33634

(813) 202-8060

 

Connecticut Office

362 Industrial Park Rd

Suite 5

Middletown, CT 06457

  (860) 632-8880

 

 

FAQs for Retailers

  • What are the costs associated with installing a Superfridge unit?

    Installation of Superfridge units is provided at no cost to you.

  • How much space do I need to allocate for a Superfridge display?

    A typical Superfridge unit requires a footprint of approximately 2x3 feet. We recommend positioning it in a high-traffic area to maximize consumer engagement and sales.

  • How is product restocking handled?

    Superfridge offers dedicated merchandising support to ensure that products are restocked regularly and displays remain visually appealing. Our team acts as a complementary extension of your staff.

  • Can I choose the products displayed in my store’s Superfridge?

    Retail partners have final approval on all products featured in their Superfridge displays. We align our events with broader marketing tactics like TV, print, and digital campaigns to maximize the full sales potential of each campaign. If a specific brand is not part of your usual product distribution, we will collaborate with you well in advance of the event to offer alternatives.

  • What kind of sales lift can I expect with a Superfridge unit?

    While results can vary, stores with a Superfridge unit typically see a 32% higher sales for featured items compared to those without. This effectiveness is due to our focused and coordinated marketing efforts.

  • How long does installation of a Superfridge unit take?

    The installation process is quick, typically completed in less than two hours, and designed to cause minimal disruption to your store operations.

  • Who is responsible for maintenance and repairs of the Superfridge units?

    Superfridge assumes full responsibility for the maintenance and repairs of the units at no extra cost, ensuring they remain in optimal condition.

  • Are there any long-term commitments or contracts?

    There are no binding long-term contracts; however, we operate based on a cooperative partnership and request advance notice for any significant changes to maintain our brand agreements and manage staff adjustments appropriately.

  • What support does Superfridge provide for in-store promotions?

    Superfridge provides comprehensive support for in-store promotions, including the provision of point-of-sale (POS) materials and coordination of promotional efforts to maximize the impact of each campaign.

FAQs for CPG Manufacturers

  • How can Superfridge help launch new products?

    Superfridge specializes in high-impact visibility and trial generation, making it an ideal platform for launching new products. Our units are strategically placed in high-traffic areas to maximize consumer exposure.

  • What data can I expect to receive about my promotions?

    Superfridge provides comprehensive analytics, including sales lift data, consumer engagement metrics, and comparative performance across different regions.

  • How are promotions scheduled within the Superfridge network?

    Promotions are scheduled on a bi-weekly basis to maintain a fresh and engaging consumer experience. Timing can be coordinated with your marketing calendar to ensure optimal impact.

  • Can Superfridge integrate with my existing marketing campaigns?

    Yes, our platform is designed to seamlessly integrate with your existing national advertising and promotional campaigns, amplifying their effects.

  • What makes Superfridge different from other in-store advertising options?

    Superfridge uniquely combines advertising, display, and merchandising into a cohesive platform. Our dedicated displays and hybrid marketing strategy result in more impactful consumer interactions and higher sales lifts.

  • How does Superfridge ensure compliance with brand guidelines?

    We collaborate closely with your marketing team to ensure that all Superfridge displays and promotions strictly adhere to your brand guidelines and aesthetic preferences.

  • What options are available for targeted marketing within the Superfridge network?

    Our displays are tailored to your brand's targeted messaging, whether the focus is on driving trials, recapturing lapsed users, cross-promotion, or share gains. Our units are designed to engage customers effectively at the point of purchase.

  • Can we test multiple marketing messages in different markets?

    Yes, the flexibility of the Superfridge platform allows for A/B testing of marketing messages across different markets to identify the most effective strategies.

  • How is product safety ensured within the Superfridge units?

    All Superfridge units are equipped with advanced temperature monitoring and control systems to ensure product integrity and safety. Our units are manufactured in the USA by Thermell, ensuring high-quality standards.