Advertising Materials Specifications
Maximize your brand's impact with Superfridge Advertising.
Posters: Your Biggest impact with superfridge advertising
Posters surrounding the Superfridge unit are designed to draw in shoppers from 30-40 feet away, making them the largest advertising space in the supermarket. To ensure maximum impact, here are a few tips:
Simplicity is key
Keep the design visually simple and clear. Before finalizing your layout, view it at its actual size from a distance to ensure readability. A single dominant element is more effective than a cluttered design.
Prominent Brand Identification
Your brand’s logo or a strong package shot should be a focal point. While package details are crucial in many ads, the product itself is directly in front of consumers with Superfridge, so the emphasis should be on brand recognition rather than product discovery.
Appetite Appeal
Utilize imagery that triggers the impulse to purchase, especially food that looks delicious and appetizing.
Bold Announcements
If your product is new, make sure it stands out! Don't just say it's new-- make it impossible to miss.
Smart Use of Color
High contrast enhances readability. Remember, even "white" is a powerful color in your palette.
Compelling Messaging
While your ad should be visually arresting, it also needs to be persuasive. Include clear reasons for the consumer to buy and a strong call to action. Shoppers need direction—be sure to provide it.
Enhance your impact
Consider adding a tear pad or dangler to further engage shoppers and reinforce your message.
Artwork submission guidelines
Pre-approval
All artwork must meet Superfridge’s specifications before submission. Note that any references to sales, promotional activities, or pricing are not permitted in Superfridge advertising materials.
submission deadlines
Final artwork must be sent to the Printing Agency by the specified due dates for your slot. Late submissions will incur additional fees.
file submission
Artwork can be mailed or uploaded to a designated FTP address. If mailing, include finished material samples. When uploading files, include a PDF version for reference. A one-day advance notice is required if using the FTP address.
proof approval
Superfridge will review and approve all final proofs from the Printing Agency. If you wish to approve proofs yourself, ensure the review and approval process is completed within 3 business days. Approval must be communicated to the Superfridge Promotion Coordinator via email.
minor adjustments
Minor edits, such as correcting blemishes or adjusting artwork to fit within specifications, can be made by the Printing Agency. For significant changes, new artwork must be submitted within 3 business days of receiving initial proofs. If additional proofs are requested, they must be approved within 2 business days of receipt.
proof charges
Client proof charges will apply for each delivery.
Layout 1: Full Width Feature Post Card, Equal Width Cards at the Bottom
Choose from a variety of pre-built designs and display posts. Display post cards with or without top content in full page width. You can design them however you want, using any color, spacing, etc.
Learn MoreFor additional information, please contact support