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FAQs for CPG Manufacturers

  • How can Superfridge help launch new products?

    Superfridge specializes in high-impact visibility and trial generation, making it an ideal platform for launching new products. Our units are strategically placed in high-traffic areas to maximize consumer exposure.

  • What data can I expect to receive about my promotions?

    Superfridge provides comprehensive analytics, including sales lift data, consumer engagement metrics, and comparative performance across different regions.

  • How are promotions scheduled within the Superfridge network?

    Promotions are scheduled on a bi-weekly basis to maintain a fresh and engaging consumer experience. Timing can be coordinated with your marketing calendar to ensure optimal impact.

  • Can Superfridge integrate with my existing marketing campaigns?

    Yes, our platform is designed to seamlessly integrate with your existing national advertising and promotional campaigns, amplifying their effects.

  • What makes Superfridge different from other in-store advertising options?

    Superfridge uniquely combines advertising, display, and merchandising into a cohesive platform. Our dedicated displays and hybrid marketing strategy result in more impactful consumer interactions and higher sales lifts.

  • How does Superfridge ensure compliance with brand guidelines?

    We collaborate closely with your marketing team to ensure that all Superfridge displays and promotions strictly adhere to your brand guidelines and aesthetic preferences.

  • What options are available for targeted marketing within the Superfridge network?

    Our displays are tailored to your brand's targeted messaging, whether the focus is on driving trials, recapturing lapsed users, cross-promotion, or share gains. Our units are designed to engage customers effectively at the point of purchase.

  • Can we test multiple marketing messages in different markets?

    Yes, the flexibility of the Superfridge platform allows for A/B testing of marketing messages across different markets to identify the most effective strategies.

  • How is product safety ensured within the Superfridge units?

    All Superfridge units are equipped with advanced temperature monitoring and control systems to ensure product integrity and safety. Our units are manufactured in the USA by Thermell, ensuring high-quality standards.