---
title: Superfridge News | Emily Mallahan
description: Emily Mallahan is Executive Vice President of Superfridge, a trusted in-store media and promotions platform for retailers and CPG brands. Emily is a proven leader in retail strategy, marketing, and technology innovation. As former Vice President of Marketing & Retail Technology at Certco, she spearheaded digital transformation initiatives and built high-impact strategic alliances to elevate shopper engagement and bridge the gap between digital and physical retail. Emily’s track record spans executive roles at Inmar Intelligence, YouTechnology, and Accelitec, where she harnessed data insights to accelerate growth for brands and retailers. Earlier, she held leadership positions in category management, customer engagement, and sales at Haggen, Inc. and Gerber Products, driving performance through customer-centric strategies. Learn more at Superfridge.com.
---

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### **Superfridge NEWSROOM**

 The official source for SuperFridge news, press releases, company announcements, retail insights, and thought leadership. Stay up to date on new partnerships, product innovations, executive announcements, industry trends, and the latest developments shaping the future of in-store merchandising and retail media.  

[![](https://superfridge.com/hubfs/SuperFridge%20Two%20Year%20Anniversary%20Thumbnail-1.png)](https://superfridge.com/superfridge-news/superfridge-marks-second-anniversary-under-new-ownership)

[marketing](https://superfridge.com/superfridge-news/tag/marketing)

### [SUPERFRIDGE MARKS SECOND ANNIVERSARY UNDER NEW OWNERSHIP](https://superfridge.com/superfridge-news/superfridge-marks-second-anniversary-under-new-ownership)

[![](https://superfridge.com/hubfs/Invisible%20Squeeze%20Article%20Thumbnail-1.png)](https://superfridge.com/superfridge-news/the-invisible-squeeze-how-smart-merchandising-is-solving-grocerys-labor-and-margin-crisis)

[marketing](https://superfridge.com/superfridge-news/tag/marketing)

### [The Invisible Squeeze: How Smart Merchandising is Solving Grocery’s Labor and Margin Crisis](https://superfridge.com/superfridge-news/the-invisible-squeeze-how-smart-merchandising-is-solving-grocerys-labor-and-margin-crisis)

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[marketing](https://superfridge.com/superfridge-news/tag/marketing)

### [The 1993 Blueprint is Broken](https://superfridge.com/superfridge-news/1993-blueprint-broken)

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[marketing](https://superfridge.com/superfridge-news/tag/marketing)

### [What CPGs Need to Know About Reformulation & Clean-Label Regulations](https://superfridge.com/superfridge-news/clean-label)

[![](https://superfridge.com/hubfs/UrbanPie_V1_Still2%20(1).jpg)](https://superfridge.com/superfridge-news/endcaps-vs.-superfridge-cooler-smarter-cpg-promotions)

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### [Endcaps vs. Superfridge: Cooler, Smarter CPG Promotions](https://superfridge.com/superfridge-news/endcaps-vs.-superfridge-cooler-smarter-cpg-promotions)

[![](https://superfridge.com/hubfs/freezer-aisle-insights.png)](https://superfridge.com/superfridge-news/freezer-aisle-insights-seizing-the-next-growth-wave-in-frozen-foods)

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### [Freezer Aisle Insights: Seizing the Next Growth Wave in Frozen Foods](https://superfridge.com/superfridge-news/freezer-aisle-insights-seizing-the-next-growth-wave-in-frozen-foods)

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