2026 Promotional Calendar
Plan ahead with confidence. Review available promotional slots and the key consumer moments they align with, from holiday peaks to category-specific drive periods. Use this calendar to design campaigns that capitalize on shopper intent when it’s at its highest.
Click reserve on a promotional slot to request a reservation, and our team will follow up to confirm availability and guide you through next steps.
1
Dec 29 – Jan 11
National Diet Month, New Years Day, NFL Playoffs
2
Jan 12 – Jan 25
National Diet Month, New Year Routines, NFL Playoffs
3
Jan 26 – Feb 8
American Heart Month, Super Bowl, Valentine's Day
4
Feb 9 – Feb 22
American Heart Month, Valentine's Day
5
Feb 23 – Mar 8
March Madness, National Frozen, Food & Nutrition Month
6
Mar 9 – Mar 22
March Madness, National Frozen Food & Nutrition Month, St. Patrick's Day
7
Mar 23 – Apr 5
Spring Break, Easter
8
Apr 6 – Apr 19
Easter
9
Apr 20 – May 3
Cinco de Mayo, Mother's Day
10
May 4 – May 17
Cinco de Mayo, Mother's Day
11
May 18 – May 31
Memorial Day
12
Jun 1 – Jun 14
Father's Day, Summer Break from School
13
Jun 15 – Jun 28
Father's Day, Summer Break from School
14
Jun 29 – Jul 12
4th of July, National Ice Cream Month, National Picnic Month, Summer Break from School
15
Jul 13 – Jul 26
National Ice Cream Month, National Picnic Month, Summer Break from School
16
Jul 27 – Aug 9
Back to School, NFL Pre-season
17
Aug 10 – Aug 23
Back to School, NFL Pre-season
18
Aug 24 – Sep 6
Back to School, Labor Day, NFL Season
19
Sep 7 – Sep 20
Back to School, Labor Day, NFL Season
20
Sept 21 – Oct 4
Back to School, NFL Season
21
Oct 5 – Oct 18
Halloween, NFL Season, Octoberfest
22
Oct 19 – Nov 1
Halloween, NFL Season, Octoberfest
23
Nov 2 – Nov 15
Home for the Holidays, Thanksgiving, Veterans Day
24
Nov 16 – Nov 29
Home for the Holidays, Thanksgiving
25
Nov 30 – Dec 13
Home for the Holidays, Christmas
26
Dec 14 – Dec 27
Home for the Holidays, Christmas
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