Superfridge has established a strong national footprint, ensuring that our innovative in-store marketing solutions reach consumers across the United States. Our expansive network allows us to deploy and maintain Superfridge units in major retail locations nationwide, providing consistent, high-impact advertising and merchandising solutions for brands from coast to coast. Whether you’re looking to enhance your brand’s visibility in a single region or roll out a comprehensive national campaign, Superfridge has the reach and expertise to make it happen. We are proud to partner with retailers and brands across the country, driving consumer engagement and sales in every corner of the market.
Maximize Brand dollars
Superfridge maximizes your marketing spend with targeted in-store promotions that reach the right consumers at the right time, driving significant sales increases and higher ROI over traditional methods.
Engage Shoppers
Superfridge boosts consumer engagement and product visibility through strategic placement in high-traffic areas. Our content & promotions drive impulse purchases and increase sales, ensuring your brand stands out.
Tailored Campaigns
Customize your Superfridge campaigns to reflect your brand's identity and goals. Feature products that resonate with your target demographic, ensuring effective marketing.
Event Analytics
Superfridge backs every campaign with real-time analytics, offering immediate feedback on shopper engagement and sales. Make informed adjustments to optimize results with our deep insights into what works and why.
Halo Effect
The "halo effect" in Superfridge promotions goes beyond just boosting the sales of a single featured product. When consumers are drawn to a specific promotion, their attention often extends to nearby or related items, increasing overall sales across your product line. This effect not only enhances the performance of the promoted product but also drives additional purchases, leading to larger basket sizes and a stronger brand presence in the store. Superfridge strategically leverages this effect, turning every promotion into a comprehensive sales driver for your entire brand portfolio.
Having a dedicated secondary display during the holidays really helps us keep popular items out on the floor with the customer.
~ Assistant Sales Manager
Having a dedicated secondary display during the holidays really helps us keep popular items out on the floor with the customer.
~ Assistant Sales Manager
Superfridge is a great program. We don’t have to do a thing. It manages itself.
~ Sales and Merchandising Manager
The numbers tell a great story. You can really see the effect of the program.
~ Category Manager
The communication is reliable, and far enough in advance to easily add to our planner.
~ Dairy Manager
Fridge Features
Why choose Dual Fridge/Freezer Superfridge Units?
Maximize Product Visibility and Store Space: Our innovative dual fridge/freezer units offer both refrigeration and freezing in one versatile display, perfect for a wide range of products.
Strategic Design for Shopper Engagement: Positioned in high-traffic areas with creative advertising to attract attention and drive impulse purchases.
Energy Efficiency: Advanced cooling technology reduces energy consumption while maintaining optimal product temperatures, lowering costs and environmental impact.
Customizable for Your Brand: Tailor the units with branding, digital screens, and promotional materials to create a unique shopping experience that aligns with your marketing goals.
FAQs for CPG Manufacturers
How can Superfridge help launch new products?
Superfridge specializes in high-impact visibility and trial generation, making it an ideal platform for launching new products. Our units are strategically placed in high-traffic areas to maximize consumer exposure.
What data can I expect to receive about my promotions?
Superfridge provides comprehensive analytics, including sales lift data, consumer engagement metrics, and comparative performance across different regions.
How are promotions scheduled within the Superfridge network?
Promotions are scheduled on a bi-weekly basis to maintain a fresh and engaging consumer experience. Timing can be coordinated with your marketing calendar to ensure optimal impact.
Can Superfridge integrate with my existing marketing campaigns?
Yes, our platform is designed to seamlessly integrate with your existing national advertising and promotional campaigns, amplifying their effects.
What makes Superfridge different from other in-store advertising options?
Superfridge uniquely combines advertising, display, and merchandising into a cohesive platform. Our dedicated displays and hybrid marketing strategy result in more impactful consumer interactions and higher sales lifts.
How does Superfridge ensure compliance with brand guidelines?
We collaborate closely with your marketing team to ensure that all Superfridge displays and promotions strictly adhere to your brand guidelines and aesthetic preferences.
What options are available for targeted marketing within the Superfridge network?
Our displays are tailored to your brand's targeted messaging, whether the focus is on driving trials, recapturing lapsed users, cross-promotion, or share gains. Our units are designed to engage customers effectively at the point of purchase.
Can we test multiple marketing messages in different markets?
Yes, the flexibility of the Superfridge platform allows for A/B testing of marketing messages across different markets to identify the most effective strategies.
How is product safety ensured within the Superfridge units?
All Superfridge units are equipped with advanced temperature monitoring and control systems to ensure product integrity and safety. Our units are manufactured in the USA by Thermell, ensuring high-quality standards.
Ready to Elevate Your Brand's Presence in Frozen and Refrigerated Aisles?
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