FAQs for Retailers
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What are the costs associated with installing a Superfridge unit?
Installation of Superfridge units is provided at no cost to you.
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How much space do I need to allocate for a Superfridge display?
A typical Superfridge unit requires a footprint of approximately 2x3 feet. We recommend positioning it in a high-traffic area to maximize consumer engagement and sales.
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How is product restocking handled?
Superfridge offers dedicated merchandising support to ensure that products are restocked regularly and displays remain visually appealing. Our team acts as a complementary extension of your staff.
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Can I choose the products displayed in my store’s Superfridge?
Retail partners have final approval on all products featured in their Superfridge displays. We align our events with broader marketing tactics like TV, print, and digital campaigns to maximize the full sales potential of each campaign. If a specific brand is not part of your usual product distribution, we will collaborate with you well in advance of the event to offer alternatives.
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What kind of sales increase can I expect with a Superfridge unit?
While results can vary, stores with a Superfridge unit typically see a 32% higher sales for featured items compared to those without. This effectiveness is due to our focused and coordinated marketing efforts.
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How long does installation of a Superfridge unit take?
The installation process is quick, typically completed in less than two hours, and designed to cause minimal disruption to your store operations.
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Who is responsible for maintenance and repairs of the Superfridge units?
Superfridge assumes full responsibility for the maintenance and repairs of the units at no extra cost, ensuring they remain in optimal condition.
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Are there any long-term commitments or contracts?
There are no binding long-term contracts; however, we operate based on a cooperative partnership and request advance notice for any significant changes to maintain our brand agreements and manage staff adjustments appropriately.
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What support does Superfridge provide for in-store promotions?
Superfridge provides comprehensive support for in-store promotions, including the provision of point-of-sale (POS) materials and coordination of promotional efforts to maximize the impact of each campaign.