Posters: Your Biggest impact with superfridge advertising

Posters surrounding the Superfridge unit are designed to draw in shoppers from 30-40 feet away, making them the largest advertising space in the supermarket. To ensure maximum impact, here are a few tips:

Simplicity is key

Keep the design visually simple and clear. Before finalizing your layout, view it at its actual size from a distance to ensure readability. A single dominant element is more effective than a cluttered design.

Prominent Brand Identification

Your brand’s logo or a strong package shot should be a focal point. While package details are crucial in many ads, the product itself is directly in front of consumers with Superfridge, so the emphasis should be on brand recognition rather than product discovery.

Appetite Appeal

Utilize imagery that triggers the impulse to purchase, especially food that looks delicious and appetizing.

Bold Announcements

If your product is new, make sure it stands out! Don't just say it's new-- make it impossible to miss.

Smart Use of Color

High contrast enhances readability. Remember, even "white" is a powerful color in your palette.

Compelling Messaging

While your ad should be visually arresting, it also needs to be persuasive. Include clear reasons for the consumer to buy and a strong call to action. Shoppers need direction—be sure to provide it.

Enhance your impact

Consider adding a tear pad or dangler to further engage shoppers and reinforce your message.