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3 minute read
In today’s highly competitive retail environment, both retailers and CPG manufacturers are constantly seeking innovative ways to enhance product visibility, drive sales, and engage shoppers. Superfridge provides a powerful 3-in-1 solution that seamlessly integrates display, advertising, and merchandising to maximize in-store opportunities. This comprehensive approach, coupled with the strategic use of brand dollars rather than trade dollars, makes Superfridge an indispensable tool for achieving retail success.
The 3-in-1 Solution: Display, Advertising, and Merchandising
1. Enhanced Display: Superfridge units are designed to make products stand out. Unlike traditional shelving, where products can easily get lost in the clutter, Superfridge units offer a dedicated space with prominent graphics and easy viewing. This setup ensures that products are not only seen but also noticed, creating a visual focal point that draws shoppers in.
The importance of in-store displays cannot be overstated. According to research by POPAI, up to 76% of purchase decisions are made in-store, meaning that how products are displayed significantly impacts sales (Simon-Kucher). Superfridge takes full advantage of this by creating visually appealing displays that capture shopper attention, encouraging impulse buys and increasing overall sales.
2. Targeted Advertising: In addition to enhancing product display, Superfridge units function as powerful advertising tools. Each unit is strategically placed in high-traffic areas or near related products, ensuring that the advertised items are seen by the right audience at the right time. The impact of this targeted approach is significant, as studies have shown that in-store advertising can increase sales by up to 20% (Emerald).
By integrating advertising directly into the shopping environment, Superfridge helps brands connect with consumers in a meaningful way, right at the point of purchase. This not only boosts product visibility but also reinforces brand messaging, leading to stronger brand recall and loyalty.
3. Effective Merchandising: Merchandising is another critical component of Superfridge’s 3-in-1 solution. The units are designed to showcase products in a way that aligns with broader merchandising strategies, such as cross-promotions or seasonal displays. For example, a Superfridge unit placed near the checkout might feature a complementary product like a frozen dessert next to a promoted frozen meal, encouraging shoppers to complete their meal with an additional purchase.
Effective merchandising strategies like these can lead to a significant increase in basket size. According to Nielsen, well-executed merchandising can result in a 15-20% boost in overall sales(Hangar12). Superfridge makes it easy for retailers and manufacturers to implement these strategies by providing a versatile platform that enhances product placement and encourages additional purchases.
A Turnkey Solution: The Superfridge Team Handles It All
One of the key advantages of Superfridge is that it offers a turnkey solution, making the process seamless for both retailers and CPG manufacturers. The Superfridge team manages everything from installation to ongoing support, ensuring that the units are always performing at their best. This eliminates the need for retailers and manufacturers to invest additional time and resources into managing the displays, allowing them to focus on their core business operations.
The ease of implementation is further enhanced by the fact that Superfridge operates using brand dollars, not trade dollars. This is a crucial distinction, as brand dollars are typically allocated for marketing and promotional activities, making them more readily available for initiatives like Superfridge. By utilizing brand dollars, retailers and manufacturers can implement the Superfridge program without affecting their trade budgets, which are often tied to product placement and discounts.
Why Brand Dollars Matter
Understanding the difference between brand dollars and trade dollars is essential for appreciating the value of Superfridge. Brand dollars are typically used to enhance brand visibility, drive consumer engagement, and promote products, making them the perfect fit for in-store advertising and display initiatives like Superfridge. In contrast, trade dollars are often allocated for retailer incentives, discounts, and other cost-driven activities, which can limit their availability for promotional purposes.
By using brand dollars, Superfridge allows retailers and manufacturers to invest in a solution that directly supports their marketing goals. This not only ensures that the program is fully funded but also aligns with broader strategies to increase brand awareness and drive sales.
Superfridge as the Ultimate In-Store Solution
Superfridge connects the dots for retailers and CPG manufacturers by offering a comprehensive 3-in-1 solution that integrates display, advertising, and merchandising. By enhancing product visibility, driving targeted advertising, and supporting effective merchandising strategies, Superfridge maximizes in-store opportunities and drives sales. The turnkey nature of the program, combined with the strategic use of brand dollars, makes Superfridge an easy and effective choice for retailers and manufacturers looking to enhance their in-store presence and achieve their marketing goals.
As the retail landscape continues to evolve, Superfridge stands out as a powerful tool for connecting with consumers, boosting sales, and creating a seamless shopping experience that benefits both retailers and CPG brands.