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Allie O’Leary and Tim Walker bring their retail industry expertise to help grocers boost sales with Superfridge.
Tampa, Fla. (January 23, 2025) – Superfridge, an in-store marketing and merchandising platform consistently delivering a 10-15% incremental lift on promoted products, announces two new leaders focused on boosting sales for retailers. Long-time retail industry experts, Allie O’Leary and Tim Walker, have joined Superfridge both in the new role of Vice President of Retail Partnerships. They will expand opportunities for independent grocers, national supermarket chains, and regional food retailers to gain maximum value from Superfridge’s dual temperature coolers, the all-in-one advertising, display and merchandising platform.
“Allie and Tim will help food retailers to unlock the nationally funded promotions with specialized product displays in lifting sales and creating loyal shoppers,” says Tom O’Reilly, CEO of Superfridge. “In their newly created roles, Allie and Tim will ensure the Superfridge promotions offer successful, hassle-free programs, using national marketing funds with no cost to retailers or impact on store-level promotional funds.”
Superfridge delivers consumer engagement, product trial, buyer conversion, and incremental sales for frozen and refrigerated brands at the point of purchase. For more than 30 years, Superfridge has partnered with national retailers to drive in-store visibility, sales, and profits for both the store owners and CPG brands.
Allie O’Leary has experience in supporting national brands with direct marketing and promotional advertising. Prior to Superfridge, Allie was Director, National Brands at Mspark and Director of National Accounts at Mail South. She has a Bachelor of Arts in Journalism, Advertising and Public Relations from Southern Methodist University.
Tim Walker specializes in retail partnerships and in-store promotions. He’s an award-winning sales performer, most recently with the Dallas Morning News. Tim also served as Director of National Accounts at Mspark. He has a Bachelor of Business Administration in Communications and Media Studios from La Salle University.
Superfridge has nearly 2,000 cooler units in high traffic locations at leading retailers across the U.S. The in-store marketing and merchandising platform is a fully managed and serviced display program that increases same store category sales growth in retailers’ high-profit frozen and refrigerated product departments.
There are no out-of-pocket expenses for retailers, including cooler units, electrical installation, maintenance, replacements, etc. The completely turnkey program offers promotion planning and point of sale artwork, program execution, and a true post-promotion event analysis detailing incremental lift specific to Superfridge’s impact on retailers’ events.
- All aspects handled by Superfridge: installation, coordination, merchandising, etc.
- Store-level support includes event execution and store-level compliance.
- Bi-weekly promotions updated and managed by Superfridge.
To learn more about how Superfridge helps our retail and CPG partners, please email hello@superfridge.com.
About Superfridge
Superfridge is a vibrant in-store marketing and merchandising platform with captivating promotional programs resulting in a 10-15% incremental lift on promoted products. Using high-impact cooler units, Superfridge delivers an all-in-one advertising, display, and merchandising platform that drives consumer engagement, product trial, buyer conversion, and incremental sales for frozen and refrigerated brands at the point of purchase. Superfridge has nearly 2,000 dual-temperature cooler units in high traffic locations across leading retail partners. The fully managed and serviced turnkey program drives in-store visibility for store owners, CPGs, and manufacturers’ brands. Learn more at Superfridge.com and LinkedIn.