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Sales to drive innovation in shopper marketing, in-store media, and post-event analytics
Tampa, Fla. (May 20, 2025) – Superfridge, a premier in-store marketing and merchandising platform
driving 35-48% incremental lift on promoted products, has appointed retail strategist Karen Sales as
Marketing Advisor. With decades of expertise in shopper marketing, retail media, and promotions, Sales will spearhead data-driven strategies that enhance in-store advertising impact and drive measurable growth in CPG sales performance.
“Karen’s deep understanding of consumer behavior is an invaluable asset for Superfridge,” says Tom
O’Reilly, CEO of Superfridge and Ephex. “Her leadership in shopper marketing at top grocery and CPG brands will shape how Superfridge enhances product visibility, grows revenue, and strengthens customer loyalty. She will also identify strategic opportunities to integrate Ephex’s in-store music and audio advertising solutions to create immersive shopping experiences.”
With over 30 years in the industry, Karen Sales is a leader in retail media, shopper marketing, and
promotions. She has held multiple sales roles, customer strategy, and shopper marketing leadership roles for Coty, Sara Lee Apparel and Foods, Quotient, and Albertsons Companies. Sales holds an MBA from the University of Oregon and a BA in Business Leadership from University of Puget Sound. She is a P2PI (Path to Purchase Institute) faculty member and has been recognized as a Top Women in Grocery by Progressive Grocer and was inducted into the P2PI’s Shopper Marketing Hall of Fame.
“Superfridge has set the standard for in-store promotions that deliver significant impact, and I’m eager to help elevate its influence even further,” says Karen Sales. “By integrating in-store media with retail media networks, we unlock an unparalleled opportunity to motivate consumer decisions at the point of purchase. With advanced analytics providing post-event performance insights, retailers and CPG partners can make informed, strategic moves that strengthen their competitive advantage.”
Superfridge operates a fully managed, end-to-end in-store marketing and merchandising platform that accelerates same-store category sales growth in high-margin frozen and refrigerated departments. With nearly 2,000 cooler units across leading U.S. retailers, Superfridge delivers turnkey solutions – from campaign planning and POS artwork to flawless execution and post-event impact analysis – providing manufacturers with clear, data-backed visibility into their promotional lift.
To learn more about Superfridge solutions for retail and CPG partners, please email
hello@superfridge.com.
About Superfridge
Superfridge is a vibrant in-store marketing and merchandising platform with captivating promotional programs resulting in a 35-48% incremental lift on promoted products. Using high-impact cooler units, Superfridge delivers an all-in-one advertising, display, and merchandising platform that drives consumer engagement, product trial, buyer conversion, and incremental sales for frozen and refrigerated brands at the point of purchase. Superfridge has nearly 2,000 dual-temperature cooler units in high traffic locations across leading retail partners. The fully managed and serviced turnkey program drives in-store visibility for store owners, CPGs, and manufacturers’ brands. Learn more at Superfridge.com and LinkedIn.